Our story

Who we are

We are a beauty brand that believes in catering to skin tones with various undertones that are hard to match. We handpick, create, customize, and handmake beauty products that match and compliment every complexion. We match your tone and you pick your ingredents, scents and finish. For years theres been a gap in the beauty industry where certain skin tones could never be matched. I decided to change that.

About the Founder

 As a child I would always watch my mother get dressed and apply multiple lipstick colors at the same time. That use to fascinate me and make me interested in makeup. She would always mix lipsticks together or mix foundations together to find her own personal color or shade. Years later I knew I wanted to start a beauty brand but I wasn't sure when. Finally after doing 11 years in the Army, getting married and having my son I realized how frustrating it was to find your shade of makeup. My life changed and I no longer had time to stand around a beauty counter for hours just to find my perfect shade. So, I created a beauty brand that helps women find and create their own beauty. I decided to do lots of research on skin tones and what skin tones go well with certain shades. Then I wanted to find a way to make the shopping experience of finding the perfect shade a lot easier and more convenient. So, I decided to incorporate all my knowledge and tools into a beauty empire online. 

Anteja , CEO